In an industry often characterized by complex production processes and a dizzying array of additives, Trending Spirits introduces its flagship product, AguaDios Ensamble. This ultra-premium tequila challenges the status quo with a deceptively simple philosophy: three ingredients are all you need to create a spirit of quality and rarity.
The Art of Simplicity in a Complex World
AguaDios Ensamble resides in a devotion to purity that borders on obsession. The tequila is crafted using only organic Blue Weber Agave, mountain-fed spring water, and time. This stripped-back approach starkly contrasts many mainstream tequilas, which often rely on additives and artificial processes to achieve their flavor profiles.
The agave used in AguaDios is sourced from a family-owned ranchero in the foothills of an ancient volcano in Jalisco, Mexico. The mineral-rich volcanic soil nurtures agave plants for 15 years, producing the industry’s highest sugar content ever recorded. This extended maturation period, nearly double the industry standard, allows for the development of complex flavors that require no enhancement.
“Our philosophy is simple,” says Charley Pavlosky, founder of Trending Spirits. “We believe that the true essence of tequila lies in the quality of its raw ingredients and the care taken in its production.”
A Fusion of Tradition and the Future
While AguaDios’s three-ingredient approach might seem like a return to basics, it is coupled with fresh production techniques that make Trending Spirits’ tequila crafting unique. After distillation, the spirit undergoes a unique aging process in Japanese Mizunara Oak barrels sourced from a 200-year-old Hokkaido harvest.
This marriage of Mexican tradition and Japanese craftsmanship produces tequila with an extraordinary flavor profile. Notes of sandalwood and coconut from the Mizunara oak complement the agave’s natural sweetness, creating an evolutionary and exciting new spirit.
The rarity of AguaDios Ensamble – only 1,350 bottles will ever be produced — makes it distinct in a market crowded with mass-produced options. Each bottle is individually numbered and presented in a handcrafted wooden box, making the opening a special experience.
A Spirit of Celebration and Humor
Trending Spirits’ commitment to quality does not mean they take themselves too seriously. In a unique twist that perfectly embodies the brand’s blend of premium quality and playful spirit, AguaDios has partnered with the Harvard Lampoon, Harvard University’s humor publication.
As the flagship sponsor for an upcoming event inducting a world-famous comic into the Lampoon (previous inductees include Robin Williams and Sarah Silverman), AguaDios is creating two unique cocktails for the occasion: The Savory Lampini and The Sweet Lampini. These will be the subject of a mock trial, with the comic serving as a judge to determine the Official Drink of the Lampoon.
In keeping with the Lampoon’s irreverent humor, the event will also feature a debate on why AguaDios — “being the rarest in the world” — should be named the Official Tequila in Residence at Harvard – “arguably the best college in the world.” Pavlosky will be granted an Honorary Doctor of Mixology degree from the Lampoon during the festivities.
This partnership showcases AguaDios’s premium status and ability to blend seamlessly into the world of wit and sophistication that the Harvard Lampoon represents. It shows the brand’s versatility, equally at home in a serious tasting room or as part of a high-spirited celebration.
Trending Spirits’ approach offers a compelling vision of what luxury can mean in the 21st century. By stripping away unnecessary complexities and focusing on what makes a great tequila, it has created a product that stands out not for its flashiness but for purity and quality.